The Rugged Road 45 V2 just dropped, and it’s a game-changer for anyone serious about their outdoor adventures. This thing weighs less than half of those tank-like coolers, but don’t let the light weight fool you – it outperforms across the board.
The secret? Rugged Road’s Fridgite insulation, which somehow keeps ice frozen for up to SEVEN DAYS. That’s cold beers and fresh grub for the entire off-grid trip, the whole river float, or that epic tailgate session. And get this: it even floats upright when fully loaded, so no soggy sandwiches.
They’ve maximized space inside too, fitting up to 45 cans plus ice by ditching the thick plastic walls. The reversible lid doubles as a cutting board and cupholder (genius!), and the dual handles and non-slip exterior make it easy to haul, even when it’s packed to the gills. Bottom line: the Rugged Road 45 V2 ($325) is tough, versatile, and built to go wherever your adventures take you, without breaking your back.
